The first issue of a new Anishinaabe language magazine crushes major language obstacles as it leans into skateboarding, snowboarding and surfing to revitalize Indigenous language.

Asab (pronounced AH-sub) is believed to be the first magazine in North America published exclusively in a single Indigenous language. But with no known Anishinaabe words for terms like “kickflip”, “boned out” or “goofy stance,” the editorial team turned to first speakers to create hundreds of never-before-spoken Ojibwe words.